"The most widely used strategy guide and reference resource for business buyers."

The Average Small Business Purchase Involves 36 Critical Questions You Must Ask Every Seller, 200 Individual Points To Investigate, 54 Specific Clauses To Negotiate and 73 Key Issues To Review In Every Business For Sale Listing.

Are You Ready?

Here's the bad news if you're planning to buy a business: According to industry statistics,over 90% of the people who begin the search to buy a business fail to ever complete a purchase. Even worse, the average person looks at business for sale listings for 18 months and still, they never buy one! What a monumental waste of time!

Part of the problem is that most businesses listed for sale are overpriced and have plenty of problems. Buying a business is a major undertaking. There's a lot at stake. This is one decision you must get right the first time. If not, the consequences will be enormous!

Why so many failures?  There were several common reasons given by those who failed to realize their dream of business ownership, or worse, ended up buying a bad business. Most were first-time buyers and they admitted to having totally underestimated just how much was involved with each stage of the buying process. They felt overwhelmed and ill-equipped to handle all of the new situations and major decisions they encountered.

If you're going to buy a business, the old expression - "If you fail to prepare then be prepared to fail" - is so true.

The business you buy will determine your financial future: When you buy a good one the rewards will be incredible! But don't take anything for granted. You cannot guess your way to success. It takes "know how" to be successful in this endeavor. When you have the right information, it's easy to make good decisions. But without the knowledge, you'll end up with a huge financial mess!

There is some good news: 82% of the people who follow our program and use our free ongoing consulting buy the right business within six months. You'll soon read some of their incredible stories.

Before you invest your savings to buy a business, shouldn't you first learn how to buy the right one?


How To Buy A Good Business  At A  Great Price© is "the mostly widely used strategy guide for buying a business." This is not a simple generic introductory book on the subject. It combines critical knowledge and proven strategies for each stage of the process and every situation you'll encounter, along with expert ongoing consulting.

How To Buy A Good Business At A Great Price©  is based upon countless business investigations and successful transactions in every field including manufacturing, retail, a huge array of service sector companies, the food industry and wholesale and distribution businesses.

The material contains over 500 pages of easy to follow strategies, legal agreements, interactive resources, sample letters, case studies, financial spreadsheets, worksheets, and business plan templates.

Written by renowned expert Richard Parker, who has personally purchased eleven businesses and is recognized as "the small business acquisition authority".

Along with the program you'll consult directly with Richard and a team of experts as often as you wish during the process.


You Will Learn:

"The best financial decision I've ever made was going into business for myself. The smartest thing I did along the way was buying your course."
Stephen Sinclair - Tulsa, OK

"This is an absolutely superb resource for any prospective business buyer."
Russell Brown
Business Book Press

  • How to quickly determine what type of business is  absolutely right for you. 
  • The key points to identify good businesses or potential problems in business for sale listings.
  • The 36 critical questions you must ask every seller and the answers to look for.
  • The ten most important factors that every good business must have in place for you to buy it.
  • A proven formula to accurately value any type of business so you don't overpay.
  • Insider guidance to solicit the "hidden market" of businesses not publicly listed for sale.
  • How to properly use a business broker so you'll see the best listings first.
  • Winning techniques to have the advantage when you negotiate the critical clauses of any deal.
  • How to get the seller to finance the deal.
  • How to uncover any potential problems using our trademarked A 200-point due diligence checklist. 
  • If you're considering a franchise, you'll know where to find a successful resale and what to do to investigate both the franchisee and the master franchiser.
  • How to recognize and avoid all the costly mistakes that most inexperienced buyers make.   
You Also Receive Ongoing Professional Advice
To Help You At Each Step Along The Way

We don't just send you a pile of information and leave you on your own to figure it out.

Once you begin to follow our proven program, you will be automatically enrolled in our  Personalized Consulting Program. With this service you will have immediate and unlimited access to a team of business buying specialists to help you with any questions, situations or challenges you encounter.

If you need some assistance or advice in reviewing a listing, formulating an offer, negotiating a certain part of the deal, investigating or valuing a particular business, reviewing the financials, or if you simply want an unbiased expert opinion about a particular situation where you're not positive what strategy to use, we will immediately provide you with our experienced input and expert assessment.

There is no cost for you to use this service and you can use it as often as you wish.

Whenever you need help, just contact us, outline the situation, and let us know if you prefer an email response or phone call. All inquiries are handled with 24 hours.


Most prospective business buyers spend all their time looking at one business for sale listing after another encountering all kinds of situations and questions they're not prepared for, and then, they try to determine which, if any, "may" be right for them.

Unfortunately, this is the complete wrong approach! It's also terribly frustrating, time-consuming, and, more often than not, completely unproductive.

If you want to go about this the right way, these are the four critical steps you must follow:

Step 1: Educate and prepare yourself fully for each stage of the buying process.

Step 2: Determine with absolute certainty what type of business is right for you and then focus your search strictly on businesses that make sense.

Step 3: Negotiate all of the details to ensure that you put together a deal that makes sense today and down the road.

Step 4: Investigate every aspect of the business for sale: the industry, the customers, the financials, the suppliers, the employees, and the competition to be sure that you learn everything before you buy!

Doesn't this approach make a lot more sense?


Is This Program For You?

There's an old proverb that says:

"What' the use in running, if you're running down the wrong road?"

We have designed our program to provide hundreds of proven tips, strategies and techniques to lead the following people straight down the right road to the right business: 

  • Anyone who has never bought a business before;

    "Your information was critical in helping me to effectively search, analyze, decide, negotiate and buy my first business here in Jacksonville. Your course was central in putting me in a position of strength to make this happen. Thanks for a great product."
    Dan Marone
    Orange Park, FL

    "The after sales support has been terrific and I must say that having the ability to get your ongoing expert advice has truly helped me through this process. You have really delivered great value."
    Robert Cori
    Scotts Valley, CA

    "Your course is superb. My only regret is that I had not run across this resource earlier, prior to my last business purchase."
    Jeff Boaz
    San Diego, CA

    read more product reviews

  • Those who may have begun the process and now realize they need some help;
  • Potential buyers who want to be absolutely certain that they buy the right business for sale;
  • Anybody who wants to learn "killer" techniques to use in every situation and to have the advantage in any negotiation.

Before we get into all of the material, there are a few crucial things that we need to share with you about buying a business.

Once you own the right business, you will look back at this time in your life and realize that buying a business for sale was the best decision you've ever made. However, from today forward until you buy the right one, there are non-stop, life altering and critical decisions that you will have to make.

Whether you buy right or wrong is entirely dependent upon your ability to make all the right decisions along the way. Luck and timing have nothing to do with it.

Knowledge is everything!

Just like anything else, when you know exactly what to do in every situation you can't help but make the right decisions each and every time.

Buy the right business and you'll experience a change in your life that is so overwhelmingly positive and significant that you cannot even begin to believe how wonderful it is. It's everything and more that you think it will be; truly it is.

Sounds pretty good, doesn't it?

Buy the wrong business and you are going to subject yourself to such unbelievable mental anguish and financial hardship that it will take years to recover from it, perhaps never. You'll regret the day you ever decided to go into business for yourself. If you're really lucky, you'll barely escape the crushing effect that it will have on you.

Suddenly, it doesn't sound so good does it?

There's no middle ground! You will either buy the right one or the wrong one. It's all in your hands. 


Are You A First Time Buyer?

First-time buyers are most at risk of buying the wrong business or overpaying dearly for one. Even worse, they may do both!

How can you possibly know what to do if you've never done this before?

Don't fool yourself into thinking that all you have to do is look around for a business for sale and then rely on a business broker or the word of the seller to help you make all the right decisions. After twenty six years of helping people buy businesses, we can promise you that it won't happen. There's just no way!

If by some chance you have spent any time searching online businesses for sale, or even contacting business brokers, you should take a step back from whatever you've been doing so far, and carefully consider your next moves in order to do this the right way.


How To Buy A Good Business At A Great Price© is divided into 23 individually tabbed chapters covering every stage of the buying process. It includes interactive worksheets, case studies, real-life examples, and all the critical information needed to help potential buyers become owners of the right businesses.

Chapter Summary:

How To Determine The Right Business For You: Knowing what business is right for you is quite possibly the most important aspect of this process. When you match your greatest strengths to the right business you cannot help but be successful. This section includes a complete evaluation of your strengths, weaknesses, likes, dislikes, past successes, failures, previous experiences, interests, and a whole host of other components that will produce a concise list of the types of businesses that are right for you.

Focusing Your Search: You'll learn where to look, the resources to use, and how to focus your search like a laser beam on businesses that make sense for you. Instead of wasting timesearching endless business for sale listings trying to figure out which ones might be right, you'll refine this process to quickly identify prospects that fit your specific criteria. We'll show you how to get immediate replies from brokers and other intermediaries so that you can devote your time to locating the right business instead of chasing people for information.

The Ten Commandments - What every good business must possess: This is huge! Our clients rave about this section because you'll learn the ten most important factors that every good business must possess. Presented in a simple format, it is the ultimate test to apply to any business for sale you're considering to quickly determine whether or not it's worth pursuing. After thousands of business purchases we know precisely what the common ingredients are in every good business! These ten components have proven oven and over again to be the foundation of any good business.

Using Business Brokers and Intermediaries: Most buyers don't realize that business brokers represent the seller and not the buyer. They're paid a commission by the seller and so their mandate is clear: get you to buy any business for sale, not necessarily the right one. Why use them at all? They serve two purposes: they can be helpful in providing you with access to businesses for sale and they're the ideal liaisons to deliver any bad news to the seller in order to preserve your relationship, especially if the seller will remain on-board after closing to train you. But it's important that you engage the right one. You'll learn how to check them out and get them to show you listings that are "reserved" for others.

Reviewing Business For Sale Listings: There are 73 key issues to look for in every business for sale listing. Hidden things that can tell you a lot about a business, both good and bad. These listings will form the foundation of the many questions you'll need to ask the seller. You'll learn how to review them in great detail so you can immediately identify businesses that are worth pursuing and you'll completely avoid wasting time chasing ones that will never materialize.

How To Solicit Businesses That Aren't "Officially" For Sale: We'll also show you how to properly approach and solicit a business that may not be for sale but meets your criteria (by the way, every business is for sale - some owners just don't realize it yet). The right business is out there for you and sometimes you have to go beyond what is "on the market". The key is to approach them effectively so the owners won't take your solicitation to mean that you're prepared to pay any premiums.

Thinking About A Franchise? They're Not For Everyone: The right one can be a good entry into business ownership, but only for certain people. Don't buy a new franchise; it's only slightly better than a start-up. We'll show you how to buy a resale that's already successful.

The Key Questions To Ask Every Seller: There are 36 critical questions that you must ask every seller. You'll learn what they are, when you should ask them, and, more importantly, the answers to look for. You will learn how to get the real "hidden" answers - not just what they want you to believe. You'll know the exact things you should and should not say to the seller, what to do, and the strategies to use to have the advantage in every situation and negotiation.

FinancialsReviewing The Figures (Numbers Don't Lie; Sellers Do!): Learn how to verify all of the financials to ensure that they are true and accurate. You'll understand the exact steps to take and the procedures to use to uncover any problems and to see if the seller has "cooked the books" or made certain adjustments to falsify the business. This goes on all the time and the consequences can be enormous!

How To Read and Interpret Financial Statements: If you don't know how to effectively read Balance Sheets and Income Statements you'll be at a severe disadvantage. In just one lesson you'll understand how to interpret every type of financial statement like a seasoned pro, and how to immediately identify the inconsistencies.

Valuing A Business: Worried about overpaying? Forget it! This program includes two proprietary and proven valuation formulas that will completely eliminate the guesswork and show you how to accurately value any business for sale. These simple-to-use models guarantee you will never overpay for your purchase. The True Valuation Calculation™ and The Diomo BusinessAssessment™ methods have been used successfully in thousands of business purchases.

How To Flawlessly Investigate Any Business (This Is Crucial!): Every business for sale has secrets that the seller does not want you to discover. You'll know how to uncover everything about any business before you buy! Your investigation must be flawless and it must begin the moment a business is of interest as there is so much to cover. You'll receive our 200-point Due Diligence Checklist & Strategy Guide© that is beyond compare and goes way past the financials to show you precisely how to investigate absolutely every part of the business: the competition, the suppliers, the customers, the contracts, the employees, legal issues, the industry, and on and on.

Negotiating The Deal and Making An Offer: Our program will prepare you to effectively negotiate every part of the deal. There are over 50 specific clauses that must be attacked and this is what separates good deals from bad ones! We provide you with "what to do" checklists and point-counterpoint strategies for each component you'll have to include in a Purchase Agreement. We'll lay out the precise clauses you'll need to ensure you're completely protected from a future decline in the business or purchasing bad inventory or equipment or for any other liabilities that will surely come back to haunt you if you don't protect yourself properly.

Financing The Purchase: The goal is simple: get any seller to finance the deal. We won't allow you to put up your house, guarantee the loan with personal assets, or offer your "first born" as collateral. No way! The seller will provide the financing you need. Over 90% of our clients get the seller to finance the bulk of the deal. This is a critically important aspect of the deal. After all, if the seller won't finance you, what does that tell you about the future of the business or his/her belief in you to run it?

Hiring Professionals: We'll explain how to hire the right lawyer and accountant, and you'll discover eleven sure-fire ways to save a ton on their fees.

Closing The Deal: Making The Final Decision: How to add up all of the information and make the right decision. You'll know what issues have to be renegotiated, and the documents needed to close the deal.

Avoiding All The Hazards: You'll be aware of every trap that causes inexperienced buyers to make awful decisions. You'll know how to deal with, and avoid, all of them!

Post-Purchase Priorities: The first 90 days after you own the business are so important; you'll have a bulletproof plan to operate for the first three months covering every important aspect of the business. You'll have a step-by-step plan of what you must accomplish with the seller during training, how to be certain they are totally cooperative, and how to get them to stay on if necessary or be available to you in the future for any questions you may have. You'll know how to effectively communicate your vision to the employees and how to set your plans in motion to begin to take your good business and make it great.

Interactive Resources Included: You'll also receive legal forms, specific clauses to include in any agreement, Letter of Intent, Offer To Purchase Agreement, fully formatted and interactive Excel spreadsheets (with a tutorial) for financial/cash flow analysis, sample letters, Personal Financial Statement worksheet, case studies, and course exhibits.




Click On Any Lesson To Read A Detailed Listing Of Every Topic You'll Cover In This Comprehensive Program:

Personal, financial, and professional considerations you must evaluate.
A ten-point test that any good business for sale must pass.
Key questions and exercises that will help you determine what type of business is right for you.
Avoid wasting time! How to navigate your way through the maze in half the time it takes others.
An examination of all the resources available to use and the best places to find what you're looking for.
Starting off properly and staying on the right path.
A complete overview of how they work. Do you need one? How to hire one that will meet your needs.
The ideal business for sale may be staring you in the face.
They're not for everybody; how to find and buy a resale that's already successful.
How to hire the right lawyer and accountant PLUS eleven surefire ways to save a ton on their fees.
A straightforward and concise explanation of all accounting terms. Learn how to tear apart and interpret financial statements in one lesson.
They can be your best ally or your worst enemy. Getting them to agree to your major points.
How to breakdown business for sale listings and focus your search on ones that make sense for you.
Preparing for the meetings: every single question you must ask and the answers you should look for.
How to get crucial information directly from competitors and industry experts.
- Use two proven and proprietary valuation models that guarantee you will never pay more than a business is worth.
A complete breakdown of every detail to negotiate and the techniques to use for each.
Learn how to get full access to them and have them reveal what's really going on in the company.
A review of all options available to you and a strategy to negotiate great seller financing.
A 200-point checklist that will clearly teach you how to uncover everything before you buy!
Adding it all up and making your decision.
A detailed listing of the documents needed to protect yourself and an explanation of what to look out for from the seller's attorney.
A checklist and plan for your first 90 days after taking over the business.


Your No Risk Guarantee of Success

We believe it's important for you to know the extent to which we believe in, and back up, our product.

100% Satisfaction GuaranteedAfter you receive your material, (either the hard copy, CD or download version) simply follow the techniques we've laid out, utilize our consulting service as often as you'd like, and if for any reason whatsoever, you feel that the information we have provided does not equip you with all of the knowledge and tools you'll need to buy the right business for sale, or if our program does not exceed your expectations in any way, just let us know at anytime and we'll immediately refund all of your money.

This is not a 30, 60, or 90-day guarantee. We mean anytime.

No questions asked! No fine print! No time limit!

The reason we can offer this type of guarantee is simple: when you have a program that works, there's never any fear offering people the ability to get their money back if they're not completely satisfied.


Now Available Via Immediate Electronic Download or CD:

You can now get the complete course via electronic download and save $80.00 off the printed version price! You'll be on your way minutes from now!

  • You'll receive everything from the 500-plus page printed version. 
  • Downloads in less than two minutes!
  • Includes all of the interactive resources, worksheets, and Study Guide.
  • This download is fully interactive.
  • You can save it to your computer or print it out.
  • No special software required


With the electronic version, you will receive a receipt for your purchase containing your link to retrieve your download immediately after you confirm your order.

With the printed or CD version, we'll ship everything to you via UPS at our expense within 48 hours. The CD product will save you $50.00 off the print version cost. Immediately after you confirm your order, you'll receive simple instructions to download the complete electronic version of the program so you can get going minutes from now while your program is en route.


All Three Versions Also Include:

Study Guide and Journal©: To track your progress, note key points to remember from each section, and log any questions you may have that you'd like to discuss with us.

Prospective Business for Sale Portfolios©: A comprehensive four-part form to use when evaluating a particular business for sale. It will help you prepare your questions, detail your notes, organize the follow-up, and do an overall evaluation of any business you may be considering.

Due Diligence Worksheets©: For the last stage of the business for sale buying process - investigating the company. This is not the time to let anything fall through the cracks! These worksheets will allow you to detail every task that needs to be completed, follow-up to be done, and general notes for this crucial stage of the buying process. A great companion tool for the 50-page section on Due Diligence.

You can place your order online through our secure server, by phone, or by mail:

Original Print Version CD Version Immediate
Electronic Download
Includes FREE UPS Delivery
Includes FREE UPS Delivery
subject to change without notice

Click the "Buy Now" button to order through our secure server 
To order by phone call 1-800-553-1993 (available anytime)


Something To Consider

Whenever you make any decision in life, large or small, you have to consider both sides of the equation. The cost of this program is meaningless compared to what you can expect to pay for and earn from the right business.

Is it possible for you to buy the right existing business for sale or franchise at a great price without this information? Perhaps; but why on Earth would you be willing to take that kind of risk?

Ask yourself, what's the downside? There isn't any; you have zero risk! Think about it: could we possibly offer this type of guarantee if our system doesn't work?

Thank you for your time and I look forward to working with you.

By the way, if you have any questions about our program, if you're not sure whether it's for you, or if I can help you with anything at all on the subject of buying a business, please click here to email me  directly. It will be my pleasure to assist you.


Richard Parker
Founder and Chief Executive Officer
Diomo Corporation - The Business Buyer Resource Center™

Note: The cost of this course may be considered a tax-deductible business expense. Please consult your accountant. 

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