"The most widely used strategy guide and reference resource for business buyers."

The Average Small Business Purchase Involves 36 Critical Questions You Must Ask Every Seller, 200 Individual Points To Investigate, 54 Specific Clauses To Negotiate and 73 Key Issues To Review In Every Business For Sale Listing.

Are You Ready?

Here's the bad news if you're planning to buy a business: According to industry statistics,over 90% of the people who begin the search to buy a business fail to ever complete a purchase. Even worse, the average person looks at business for sale listings for 18 months and still, they never buy one! What a monumental waste of time!

Why so many failures?  There were several common reasons given by those who failed to realize their dream of business ownership, or worse, ended up buying a bad business. Most were first-time buyers and they admitted to having totally underestimated just how much was involved with each stage of the buying process. They felt overwhelmed and ill-equipped to handle all of the new situations and major decisions they encountered.

If you're going to buy a business, the old expression - "If you fail to prepare then be prepared to fail" - is so true.

The business you buy will determine your financial future: When you buy a good one the rewards will be incredible! But don't take anything for granted. You cannot guess your way to success. It takes "know how" to be successful in this endeavor. When you have the right information, it's easy to make good decisions. But without the knowledge, you'll end up with a huge financial mess!

There is some good news: 82% of the people who follow our program and use our free ongoing consulting buy the right business within six months. You'll soon read some of their incredible stories.

Before you invest your savings to buy a business, shouldn't you first learn how to buy the right one? 


How To Buy A Good Business  At A  Great Price© is "the mostly widely used strategy guide for buying a business." This is not a simple generic introductory book on the subject. It combines critical knowledge and proven strategies for each stage of the process and every situation you'll encounter along the way with ongoing expert consulting help.

If you're serious about buying a business, and especially if you've never bought one before, you've arrived at this website because you want to have the right information and access to unbiased, expert advice to make the right decision.

How To Buy A Good Business At A Great Price©  is based upon countless business investigations and successful transactions in every field including manufacturing, retail, a huge array of service sector companies, the food industry and wholesale and distribution businesses.

The material contains over 500 pages of easy to follow strategies, legal agreements, interactive resources, sample letters, case studies, financial spreadsheets, worksheets, and business plan templates.

Written by renowned expert Richard Parker, who has personally purchased thirteen businesses and is recognized as "the small business acquisition authority".

Along with the program you'll consult directly with Richard and a team of experts as often as you wish during the process.


Along With The Program You Will Have A Business Buying Expert Available To Answer Your Questions And Tell You Exactly What To Do For Every Situation You Will Face. 

We don't just send you a pile of information and leave you on your own to figure it out.

Once you begin to follow our proven program, you will be automatically enrolled in our Personalized Consulting Program. With this service you will have immediate and unlimited access to a team of business buying specialists to help you with any questions, situations or challenges you encounter.

If you need some assistance or advice in reviewing a listing, formulating an offer, negotiating a certain part of the deal, investigating or valuing a particular business, reviewing the financials, or if you simply want an unbiased expert opinion about a particular situation where you're not positive what strategy to use, we will immediately provide you with our experienced input and expert assessment.

There is no cost for you to use this service and you can use it as often as you wish.

Whenever you need help, just contact us, outline the situation, and let us know if you prefer an email response or phone call. All inquiries are handled within one business day.



Stephen Sinclair- Tulsa, OK:
"The best financial decision I've ever made was going into business for myself. The smartest thing that I did along the way was buying your course. There's no way I could have negotiated such an incredible deal without it. Thank you for the great information."

Donald J. Trump:
"If your dream is to take control of your future by owning your own business, there's a great shortcut - buy a business that's already up and running. Buying a business can accelerate your path to financial independence and eliminate many of the risks of a start-up. The rewards can be immense - but you have to do your homework. And with Richard Parker's How To Buy A Good Business At A Great Price as your guide, you'll be about ten times more likely to succeed!" 

Russell Brown
Business Book Press:

"This is an absolutely superb resource for any prospective business buyer."

Read customer reviews

You Will Learn:

  • How to quickly determine what type of business is absolutely right for you. 
  • The key points to identify good businesses or potential problems in business for sale listings.
  • The 36 critical questions you must ask every seller and the answers to look for.
  • The ten most important factors that every good business must have in place for you to buy it.
  • A proven formula to accurately value any type of business so you don't overpay.
  • Insider guidance to solicit the "hidden market" of businesses not publicly listed for sale.
  • How to properly use a business broker so you'll see the best listings first.
  • Winning techniques to have the advantage when you negotiate the critical clauses of any deal.
  • How to get the seller to finance the deal.
  • How to uncover any potential problems using our trademarked A 200-point due diligence checklist. 
  • If you're considering a franchise, you'll know where to find a successful resale and what to do to investigate both the franchisee and the master franchiser.
  • How to recognize and avoid all the costly mistakes that most inexperienced buyers make.


Chapter Summary
(Click here to read the complete course outline)


How To Determine The Right Business For You: Knowing what business is right for you is quite possibly the most important aspect of this process. When you match your greatest strengths to the right business you cannot help but be successful. This section includes a complete evaluation of your strengths, weaknesses, likes, dislikes, past successes, failures, previous experiences, interests, and a whole host of other components that will produce a concise list of the type of business that is just right for you.

Focusing Your Search: You'll learn where to look, the resources to use, and how to focus your search like a laser beam on businesses that make sense for you. Instead of wasting time searching endless business for sale listings trying to figure out which ones might be right, you'll refine this process to quickly identify prospects that fit your specific criteria. We'll show you how to get immediate replies from brokers and other intermediaries so that you can devote your time to locating the right business instead of chasing people for information.

The Ten Commandments - What every good business must possess: This is huge! Our clients rave about this section because you'll learn the ten most important factors that every good business must possess. Presented in a simple format, it is the ultimate test to apply to any business for sale you're considering to quickly determine whether or not it's worth pursuing. After thousands of business purchases we know precisely what the common ingredients are in every good business! These ten components have proven oven and over again to be the foundation of any good business.

Using Business Brokers: Most buyers don't realize that business brokers represent the seller and not the buyer. They're paid a commission by the seller and so their mandate is clear: get you to buy any business for sale, not necessarily the right one. Why use them at all? They serve two purposes: they can be helpful in providing you with access to businesses for sale and they're the ideal liaisons to deliver any bad news to the seller in order to preserve your relationship, especially if the seller will remain on-board after closing to train you. But it's important that you engage the right one. You'll learn how to check them out and get them to show you listings that are "reserved" for others.

Reviewing Business For Sale Listings: There are 73 key issues to look for in every business for sale listing. Hidden things that can tell you a lot about a business, both good and bad. These listings will form the foundation of the many questions you'll need to ask the seller. You'll learn how to review them in great detail so you can immediately identify businesses that are worth pursuing and you'll completely avoid wasting time chasing ones that will never materialize.

How To Solicit Businesses That Aren't "Officially" For Sale: We'll also show you how to properly approach and solicit a business that may not be for sale but meets your criteria (by the way, every business is for sale - some owners just don't realize it yet). The right business is out there for you and sometimes you have to go beyond what is "on the market". The key is to approach them effectively so the owners won't take your solicitation to mean that you're prepared to pay any premiums.

Thinking About A Franchise? They're Not For Everyone: The right one can be a good entry into business ownership, but only for certain people. Don't buy a new franchise; it's only slightly better than a start-up. We'll show you how to buy a resale that's already successful.

The Key Questions To Ask Every Seller: There are 36 critical questions that you must ask every seller. You'll learn what they are, when you should ask them, and, more importantly, the answers to look for. You will learn how to get the real "hidden" answers - not just what they want you to believe. You'll know the exact things you should and should not say to the seller, what to do, and the strategies to use to have the advantage in every situation and negotiation.

FinancialsReviewing The Figures (Numbers Don't Lie; Sellers Do!): Learn how to verify all of the financials to ensure that they are true and accurate. You'll understand the exact steps to take and the procedures to use to uncover any problems and to see if the seller has "cooked the books" or made certain adjustments to falsify the business. This goes on all the time and the consequences can be enormous!

How To Read and Interpret Financial Statements: If you don't know how to effectively read Balance Sheets and Income Statements you'll be at a severe disadvantage. In just one lesson you'll understand how to interpret every type of financial statement like a seasoned pro, and how to immediately identify the inconsistencies.

Valuing A Business: Worried about overpaying? Forget it! This program includes two proprietary and proven valuation formulas that will completely eliminate the guesswork and show you how to accurately value any business for sale. These simple-to-use models guarantee you will never overpay for your purchase. The True Valuation Calculation™ and The Diomo Business Assessment™ methods have been used successfully in thousands of business purchases.

How To Flawlessly Investigate Any Business (This Is Crucial!): Every business for sale has secrets that the seller does not want you to discover. You'll know how to uncover everything about any business before you buy! Your investigation must be flawless and it must begin the moment a business is of interest as there is so much to cover. You'll receive our 200-point Due Diligence Checklist & Strategy Guide© that is beyond compare and goes way past the financials to show you precisely how to investigate absolutely every part of the business: the competition, the suppliers, the customers, the contracts, the employees, legal issues, the industry, and on and on.

Negotiating The Deal and Making An Offer: Our program will prepare you to effectively negotiate every part of the deal. There are over 50 specific clauses that must be attacked and this is what separates good deals from bad ones! We provide you with "what to do" checklists and point-counterpoint strategies for each component you'll have to include in a Purchase Agreement. We'll lay out the precise clauses you'll need to ensure you're completely protected from a future decline in the business or purchasing bad inventory or equipment or for any other liabilities that will surely come back to haunt you if you don't protect yourself properly.

Financing The Purchase: The goal is simple: get any seller to finance the deal. We won't allow you to put up your house, guarantee the loan with personal assets, or offer your "first born" as collateral. No way! The seller will provide the financing you need. Over 90% of our clients get the seller to finance the bulk of the deal. This is a critically important aspect of the deal. After all, if the seller won't finance you, what does that tell you about the future of the business or his/her belief in you to run it?

Hiring Professionals: We'll explain how to hire the right lawyer and accountant, and you'll discover eleven sure-fire ways to save a ton on their fees.

Closing The Deal: Making The Final Decision: How to add up all of the information and make the right decision. You'll know what issues have to be renegotiated, and the documents needed to close the deal.

Avoiding All The Hazards: You'll be aware of every trap that causes inexperienced buyers to make awful decisions. You'll know how to deal with, and avoid, all of them!

Post-Purchase Priorities: The first 90 days after you own the business are so important; you'll have a bulletproof plan to operate for the first three months covering every important aspect of the business. You'll have a step-by-step plan of what you must accomplish with the seller during training, how to be certain they are totally cooperative, and how to get them to stay on if necessary or be available to you in the future for any questions you may have. You'll know how to effectively communicate your vision to the employees and how to set your plans in motion to begin to take your good business and make it great.

Interactive Resources Included: You'll also receive legal forms, specific clauses to include in any agreement, Letter of Intent, Offer To Purchase Agreement, fully formatted and interactive Excel spreadsheets (with a tutorial) for financial/cash flow analysis, sample letters, Personal Financial Statement worksheet, case studies, and course exhibits. 


Our No Risk Guarantee

We believe it's important for you to know the extent to which we believe in, and back up, our product.

100% Satisfaction GuaranteedAfter you receive your material, (either the hard copy, CD or download version) simply follow the techniques we've laid out, utilize our consulting service as often as you'd like, and if for any reason whatsoever, you feel that the information we have provided does not equip you with all of the knowledge and tools you'll need to buy the right business for sale, or if our program does not exceed your expectations in any way, just let us know at anytime and we'll immediately refund all of your money.

This is not a 30, 60, or 90-day guarantee. We mean anytime.

No questions asked! No fine print! No time limit!

The reason we can offer this type of guarantee is simple: when you have a program that works, there's never any fear offering people the ability to get their money back if they're not completely satisfied.


Now Available Via Immediate Electronic Download or CD

You can now get the complete course via electronic download and save $80.00 off the printed version price. 

  • You'll receive everything from the 500-plus page printed version. 
  • Downloads in less than two minutes!
  • Includes all of the interactive resources, worksheets, and Study Guide.
  • This download is fully interactive.
  • You can save it to your computer or print it out.
  • No special software required


With the electronic version, you will receive a receipt for your purchase containing your link to retrieve your download immediately after you confirm your order.

With the printed or CD version, we'll ship everything to you via UPS at our expense within 48 hours. The CD product will save you $50.00 off the print version cost. Immediately after you confirm your order, you'll receive simple instructions to download the complete electronic version of the program so you can get going minutes from now while your program is en route.

Original Print Version CD Version Immediate
Electronic Download
Includes FREE UPS Delivery
Includes FREE UPS Delivery
subject to change without notice

Click the "Buy Now" button to order through our secure server 

Note: The cost of the program may be used as a tax-deductible expense. Consult your accountant.




"I have successfully bought a business; this was within four months of purchasing your course. I am now owner and President of Atlas Chemical Corp. I want to thank you for all of the information as it was very helpful to me in finding and purchasing this company."
Terry McGinn - Cedar Rapids, IA - 

"I was going through old e-mail and found some of our correspondence. I just wanted to say THANK YOU once again. I can attest that you helped me through what could have been a complex transaction. Since purchasing the business we have tripled our volume and our profit has grown 50% annually. I highly recommend you and your service. Thanks again."
Odette D''Aniello - Celebrity Cake Studio - Tacoma, WA

"I am pleased to say that in the next 7-10 days we will be closing a deal to purchase a sporting goods and custom apparel business in Medway, MA, which is 8 miles from our home. Your training course was a huge help and I highly recommend it anyone who is serious about buying a business. Knowing that there is a real person behind the materials who actually makes contact with you to assist is very reassuring in a time of great uncertainty. Even though I had done several acquisitions for companies I worked for, there is something special about buying something that will belong to your family! Please feel free to use my comments in your marketing materials."
Tom Sager - Hopkinton, MA

"I cannot remember the last time someone offered the kind of support as you have. It has been great!!" 
Jim Brumfield - Yelm, WA

"I am usually somewhat skeptical of books like yours because they tend to over promise and under deliver. That is certainly not the case with "How to Buy a Good Business at a Great Price."  Thank you for sharing what you know in an understandable, practical, applicable manner. We have learned an incredible amount and are in the midst of securing a good business at a great price, with your advice, insight and support."
April Howell  - Bothell, WA

“We responded to the seller with your recommendations and they've agreed to a deal. Your publications and personal guidance have been instrumental in successfully guiding us through the transaction. We continually referred back to them and they've provided us with the confidence to control the transaction. Thanks a million.”
Ed Vogelsong - Flemington, New Jersey

“We had been looking at a business for some time and got your eBook to see what we had to do and check up on what we had done. After reading the eBook and following your guidelines we (which were very helpful) have put an offer in for a business, which our accountant has said it’s the best business he has had to look at for years. So we wish to thank you for your help.”
Derek & Lyn Cramer - Rosebud South, Victoria, Australia

“Thank you so much for the time you spent with me yesterday. I can not tell you how much I appreciate and respect your counsel. You helped me to focus my thoughts and clarify the issues surrounding the business I am considering purchasing. Most importantly, I feel you allowed me to understand my “fear” as a normal and essential factor when making these life changing decisions for myself.”
Sandra Makmann - Bedford, NH

“Dear Richard, I must say that the information you provide is priceless.”
Vivienne Nicholas - London, England

"The time you spent with me on the phone regarding the business I'm looking into has saved me tens of thousands of dollars (maybe even the mistake of a lifetime). I simply can't imagine being successful without the book now that I know the right questions to ask."   
Jim Verzino - Boston, MA

"I just have to personally thank you for all of the help you have been in my search for a company to acquire. Your book is fantastic in itself for the business professional seriously looking at buying an existing business. But you don't stop there. You have made yourself available to me on multiple occasions to help me think through my buying considerations as well as "sanity check" my offering strategies. There is no way I would be in the position I'm in without you and your program. I recommend your book and your company to ALL business professionals who are serious about buying a good business. Many Thanks and my best regards."
Dave Ogden- Atlanta , GA

"Your course is superb. My only regret is that I had not run across this resource earlier prior to my last business purchase."
Jeff Boaz - San Diego, CA

"Richard, I want to thank your organization. It's good to know that someone out there is comfortable and caring enough to back up their product."
Rod Elliott - Washington, DC

"I’ve spent 28 years in financial services, most recently as the head of The CIT Group’s US Retail Finance division. I’m at least smart enough to realize, however, that my background does not make me an expert in the acquisition of “a good business at a great price", as you put it. The time you spent walking me through the Letter of Intent alone was worth the price of the course. It's just great!" 
Rob Lewis - Cincinnati, OH

"Your information was critical in helping me to effectively search, analyze, decide, negotiate and buy my first business here in Jacksonville. Your course was central in putting me in a position of strength to make this happen. Thanks for a great product."
Dan Marone - Orange Park, FL


Read more customer comments


Something To Consider

Whenever you make a decision in life, large or small, you have to consider both sides of the equation. The cost of our program and consulting service is meaningless compared to what you can expect to pay for and potentially earn from the right business. Or, what you stand to lose if you buy the wrong one.

Is it possible for you to buy a good at a great price without our help? Perhaps, but why would you be even want to take that kind of risk?

Ask yourself, what's the downside? There isn't any - you have zero risk. Think about it: could we possibly offer the guarantee we do if our program didn't work?

If you have any questions about our program, or if I can help you with anything at all on the subject of buying a business, please click here to email me directly. It will be my pleasure to assist you.

Thank you for your time and I look forward to working with you.


Richard Parker 
Diomo Corporation - The Business Buyer Resource Center™

5101 NW 21st Avenue
Suite 300
Fort Lauderdale, FL 33309

North America Toll Free: 1.800.541.9195
International customers: please contact us via email at support@diomo.com

Copyright 2001 - 2016, Diomo Corporation. All Rights Reserved.

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